FloFlo is the London-based brand created by Scottish fine artist, Jo Fraser. Jo is recognised for her large format paintings, which are celebrated for their fresh, painterly approach underpinned by a strong, historic sense of draughtsmanship.
Pieces from FloFlo are hand-sewn and hand patch-worked, made exclusively using a combination of natural, consciously selected fabrics and recycled textiles sourced from personal archives and vintage sales. They are assembled with the same painterly approach, anchored by strong, elegant design. Influences for this project include shared anecdotes about skilled makers and artisans throughout history making essential garments and objects for their villages and families. Each piece is a unique materialisation of the idea of support and connectedness to each other and our landscapes; the versatility of a simple piece and its possibility for reinvention.